Barretos Rodeo Festival Generates Millions and Crowns Champions
The event brings together thousands of visitors, PBR Brazil competitions, and million-dollar investments in the Parque do Peão infrastructure.
The Barretos Rodeo Festival stirs up the interior of São Paulo with an extensive schedule that includes PBR Brazil rodeo competitions, musical performances, and thousands of visitors at Parque do Peão. The event brings together significant infrastructure investments and fierce competitions in the main arena.
Arena competitions and bull riding
The race for the PBR Brazil national title is marked by outstanding performances and the dominance of the bulls. National ranking leader João Paulo Velasco won the third night of riding after declining a re-ride and scoring the highest mark of the round with 89.95 points. Meanwhile, young Gabriel Henrique da Silva scored 87.80 and remains undefeated in the event's overall standings.
Infrastructure and park expansion
The current edition featured R$ 30 million in infrastructure investments at Parque do Peão, including a new accommodation model and VIP cabins in the camping area. With projected revenues of R$ 600 million, the organization aims to attract other major events to the venue throughout the year, taking advantage of the pre-existing structure.
Tickets and festival prices
Tickets for the festival are sold exclusively online through the Total Acesso platform and vary depending on the batch and the chosen day. For the main days, stadium tickets sold out months in advance, boosting the financial activity involving sponsorships, the food court, and the hotel network.
Prize money and season finale
The race for the PBR Brazil national title offers the champion a prize package of R$ 500,000, which includes cash and a brand-new pickup truck. Eliminated athletes leave the competition while the best return for the decisive rounds that determine the winners of the Barretos stage.
With information from Folha de S.Paulo, G1, CNN Brasil.
Source: Folha de S.Paulo, G1, CNN Brasil