Gabriela Prioli, Banco Master, and the Suggestion to Vote for Lula

A new video by Gabriela Prioli, published this week, brought to light her suggestion to vote for President Luiz Inácio Lula da Silva. The content emerges just days after the disclosure of seized messages proving a 12-month contract between the influencer and Banco Master, an institution that was extrajudicially liquidated following Operation Compliance Zero.

What Attracted Attention to Banco Master

Banco Master was at the center of Operation Compliance Zero, conducted by the Federal Police, which investigated fraud involving tens of billions of reais. In November 2025, founder Daniel Vorcaro was arrested, and subsequently, the bank was subjected to extrajudicial liquidation.

Gabriela Prioli's Relationship with Master

Conversations extracted from Vorcaro's cell phone reveal that, in April 2025, Master's marketing team, through an agency, signed a 12-month contract with Prioli for the production of content about the institution. The messages indicate that the agreement was made without a direct link between the influencer and the bank, precisely to preserve the appearance of independence.

Prioli's Video and the Voting Suggestion

In the new 5-minute video, Prioli lists public policies she admires – combating hunger, state presence in health, education, and housing – without directly mentioning the PT government. The discourse echoes the rhetoric of the current presidential campaign, leading observers to interpret that she intends to vote for Lula in the second round.

Repercussions of the Seized Messages

The messages show that Vorcaro considered Prioli's participation strategic: “She will be bombarded by people from the market, we have to keep a close eye on it.” There is also a proposal for a video about Master's CDBs and the coverage of the Credit Guarantee Fund, with the aim of combating financial misinformation. Although the messages do not prove remuneration for each published content, they confirm the existence of the contract mediated by an agency.

Impacts for the Public and the Campaign

For Prioli's followers, the contract's revelation may raise doubts about the impartiality of her opinions, especially when addressing financial and political topics. For Lula's campaign, the association with an influencer who has previously defended an investigated bank can be seen as another indication of support, even if Prioli herself does not mention the candidate's name.

With information from Poder360, Se Ligue Bahia, Times Brasil | CNBC.