Snapchat cuts AI-only video recommendations
Platform will prioritize human content while still allowing AI-edited material
On July 31, 2026, Snapchat announced it will stop suggesting videos created entirely by artificial intelligence in its Spotlight feed. The change aims to favor material produced by people, considered more authentic by users.
Snapchat stops recommending fully AI-generated videos
Parent company Snap stated that Spotlight will no longer display "fully AI-generated videos". According to the platform itself, this type of content is often low-quality, repetitive, and unappealing to the community.
AI-edited content may still appear
Despite the measure, Snapchat will not ban all creations involving AI. In-house AI editing tools will remain available, and "enhanced or AI-edited" content will still be part of recommendations.
Other platforms also tackle “AI slop”
LinkedIn introduced a button to report posts that appear to have been generated by AI, and said it has blocked billions of automated comment attempts in recent months, capturing hundreds of thousands daily. YouTube updated its monetization rules, excluding generic, repetitive, or template-based videos—categories frequently produced by AI.
Perceived impacts in AI content research
Recent studies indicate that users consider fully AI-generated content to be of lower quality. Moreover, the greater the presence of fabricated material in the feed, the lower users' trust in the veracity of what they see online.
Leaders' reactions and LinkedIn and YouTube measures
Chris Best, co-founder of Substack, highlighted the growing difficulty of distinguishing reality on the internet and cited research suggesting that up to 40% of social-media text may be false or AI-generated. LinkedIn product chief Hari Srinivasan reiterated that combating “AI slop” is a priority and that the platform will remove automatic prompts that suggest AI enhancement, keeping only review tools.
With information from BBC News.
Source: BBC News