Presley Gerber, 27-year-old model, dies in rehab clinic

Presley Gerber, the 27-year-old model and son of Cindy Crawford, passed away at a rehabilitation clinic in Mexico, where he was seeking treatment for drug dependence. The news, released on September 20, shook the fashion community and brought to light debates about mental health and addiction treatment in the industry.

What Happened to Presley Gerber

Presley died at a rehabilitation clinic in Cancun, Mexico, where he was undergoing ibogaine treatment, a psychoactive compound used to treat opioid dependence. In March, he had released a video showing a prayer ritual in which he described confronting what “was escaping” his life.

Ibogaine Treatment

Ibogaine, found in the bark of the Tabernanthe iboga plant, has been studied for its effectiveness in treating dependence and traumatic brain injuries. In 2025, Stanford studies demonstrated that the substance can alleviate neuropsychiatric symptoms of brain injuries in military veterans.

Family and Friends' Reaction

Following his passing, the family requested privacy. His sister Kaia Gerber expressed pride in her brother, while his mother Cindy Crawford described Presley as a “warrior.” His father, Rande Gerber, also praised his courage in facing the pain.

Impact on the Fashion World

Presley began his career when he was signed by the Moschino brand at 16 years old. His death, along with his open stance on his fight against dependence, drew attention to the need for psychological support and adequate treatment for models and celebrities facing industry pressures.

Mental Health and Dependence

Presley had previously spoken publicly about using antidepressants and Xanax for panic attacks. In December, he posted a deleted video in which he explained his dependence on prescription medications. His story reinforces the importance of structured treatment and proper follow-up.

With information from Yahoo, Page Six.