Raincoats Become Fashion and Profit at Rock in Rio
Festival Rain Transforms Protection into a Style Accessory
The passage of a cold front over Rio de Janeiro's coast brought heavy rain to Rock in Rio 2026, transforming raincoats into fashion items and high-value market goods. Street vendors at the City of Rock charged up to R$30 for the product, three times the official price of R$10 at the festival store. The high demand made raincoats a style accessory, with fans using colors like pink, purple, and prints to protect themselves and stand out.
Raincoat Prices Rise with Demand
Vendors who preferred not to be identified said they usually charge around R$10 for the disposable raincoat but increased the price due to high demand caused by the rain. Online, similar disposable models can be found for about R$3.
Raincoats Become Fashion Accessory
Inside the City of Rock, raincoats ceased to be just a functional item and became part of the audience's look. Student Karen Codo wore a pink raincoat originally bought for Lollapalooza, while engineer Vagner Costa chose a black one. Banker Marcele Rodrigues pulled a pink polka-dotted raincoat from her closet after checking the weather forecast.
Heavy Rain May Still Affect the Festival
The weather forecast indicates that the rain should weaken this Monday (7), but there is still a possibility of showers throughout the day. The maximum temperature will be 19°C, the lowest recorded in the capital this year. Elton John's show on the Palco Mundo remains the main attraction.
The Impact on Attendees' Experience
For those planning to attend the festival, the tip is to bring a raincoat in your backpack and warm clothing, as the temperature could reach 19°C. Heavy rain in the Southwest Zone has already led Rock in Rio to suspend ride scheduling, showing how bad weather can alter the program.
The Festival Adapts to Bad Weather
Rock in Rio has bet on a rejuvenated and less orthodox heavy rock, with metalcore, hardcore, and even emo sounds, to avoid relying on the same old headliners. Even with the rain, the festival continues to offer shows by artists like Foo Fighters, Avenged Sevenfold, and Bring Me the Horizon.
With information from G1, Folha de S.Paulo, CNN Brasil.
Source: G1, Folha de S.Paulo, CNN Brasil