Palmeiras launches blue third kit with tribute to Italy

Palmeiras has launched the club's third shirt for the 2026 season, developed in blue in partnership with PUMA Brazil. The full kit pays tribute to the club's roots and the twentieth anniversary of Italy's victory in the 2006 World Cup, uniting tradition and modernity.

Details and historical elements of the new kit

The model evokes classic football aesthetics with a V-neck collar. The new kit features the Savoy Cross on the chest, which was the crest used on the Palestra Italia shirt in 1916. The launch campaign was filmed in three Italian locations steeped in the history of the Savoy Cross: Milan, Bergamo, and the surroundings of Gressoney-Saint-Jean in the Aosta Valley, home to Savoy Castle, the former residence of Italian royalty.

The reverence for the institution's roots appears in two exclusive details: a customized neck tape with the phrase Avanti Palestra 2026/1914 and the phrase Scoppia che la vitória è nostra, which symbolizes the strength and passion of the fans. The chosen typography features a gold color in lowercase letters, while the hem of the shirt has a special patch with the map of Italy.

Sustainability and technology in manufacturing

Aligned with sustainability initiatives and the club's institutional responsibility program called Por Um Futuro Mais Verde, the collection was manufactured using one hundred percent recycled polyester fabric. The material features dryCELL technology, which ensures maximum moisture absorption during high-performance activities.

Debut on the pitch scheduled

The new kit will debut in the match against Vasco next Sunday at four p.m. at the Nubank Parque, in a duel valid for the Campeonato Brasileiro. Fans will be able to see on the pitch the visual result of the union between the search for innovation and respect for the institution's traditions.

Prices and where to buy the new shirts

The prices of the new kits vary depending on the version chosen:

• Player model: costs five hundred and ninety-nine reais and ninety cents, available in men's sizes from XS to 3XL and women's from XS to 2XL.
• Fan version: costs four hundred and twenty-nine reais and ninety cents, in the same men's and women's sizes.
• Kids' fan version: costs three hundred and sixty-nine reais and ninety cents, available in sizes eight to sixteen.

The products are available starting this Friday at physical Palmeiras Store and PUMA locations, as well as on their official websites. Starting Sunday, the products will reach other partner retailers, and the kit will also soon be available for international sale.

With information from ge, Palmeiras.