Tilde from “Quem ama cuida” Gets Official Instagram Profile

The character Tilde, from 'Quem ama cuida,' received an official Instagram profile after a scene where she commented on the new domestic workers' law. The launch became a trending topic because the account now provides content that complements the soap opera to the public.

Official Profile Launch

The Instagram account @clt.tilde was created to publish short videos, behind-the-scenes content, and observations in the same humorous tone the character has in the plot. The initiative was announced by TV Globo's marketing department and features original posts that interact with what airs daily.

Digital Engagement Strategy

Samantha Almeida, Globo's Marketing Director, explained that the account stems from the connection Tilde already has with the audience on social media. The goal is for viewers to comment, reply, and participate in the character's routine between episodes, bringing the television story to their phones.

Initial Performance on Social Media

As of Wednesday morning, the account had accumulated around 10,000 followers, a number equivalent to 10% of the 100,000 that the character Vivi Guedes achieved in less than 12 hours in 2019. The result is still far from the fictional influencer's record, but the expectation is that the number will grow as the soap opera progresses.

Comparison with Previous Experiments

Globo had previously created profiles for characters such as Vivi Guedes, from 'A Dona do Pedaço,' and Maria de Fátima, from 'Vale Tudo.' These cases showed that the strategy can generate millions of followers in a few months, although Tilde is still building her base.

Actress Luísa Martau's Reaction

The actress celebrated the launch, stating that artistic director Amora Mautner's desire was to open the profile since the beginning of the soap opera. She highlighted that she received many messages from fans requesting the character's social media account.

With information from Gshow, Terra, GZH.