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Serginho Hondjakoff in Focus After Luiza Ambiel's Accusation

The reality show “Made In Japão” and the new discussion in “A Fazenda”

Daniele Morais
September 30, 2026 · 3 min read
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Serginho Hondjakoff in Focus After Luiza Ambiel's Accusation
Photo: "Noun-sexual-harassment-4670347" by Amethyst Studio is licensed under CC BY-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/3.0/.

Luiza Ambiel, 54, stated that she experienced sexual harassment from Serginho Hondjakoff, 42, during the filming of the reality show “Made In Japão,” aired by Record in 2020. The artist recounted that the incident occurred while participants were waiting for a challenge, wearing jumpsuits and microphones. She reported that she was at the end of a line and the actor stood behind her, allegedly pressing his intimate parts against her body. The model reacted immediately, screamed, and a confrontation ensued shortly after, with other participants needing to intervene. “I immediately started cursing at him and, like, went for him; the girls held me back,” she recalled.

How the production reacted in the past

Luiza indicated that there were no cameras in the location, but the microphones captured the reaction, and the audio reached the directors. She said she was called for a conversation and was told that the production would remove the actor from the show, with a different public justification. According to the actress, his departure was presented to the public as a health issue. “He was removed from the show, as if he had left due to back pain. It wasn't, it was because of this,” she emphasized.

Ana Bruna's reaction and Luiza's support

On Monday night (28), influencer Ana Bruna accused Hondjakoff of sexual harassment within the reality show. She claimed the actor had pressed his intimate parts against her during a program dynamic. Serginho denied the accusation, stating there was no ill intent. “It was a harmless hug,” he said.

In a conversation during confinement, Ana Bruna described what allegedly happened. “He poked me with his 'thing'. A man can make his 'thing' pulsate, and he did it!” she said. The influencer sided with Ana Bruna, stating that he “came with his 'thing' hard.” Luiza added, “He really does that; he did it on 'Made In Japão'.”

Impact on Serginho Hondjakoff's career

After the incident, Serginho Hondjakoff received 16 votes in the second 'Roça' formation of the 'A Fazenda 18' season, but ended up in one of the dreaded hot seats. The actor, who had already accumulated controversies in this edition, was barraged with a series of accusations and justifications for the choice. Despite reaching the highest number of votes of the season so far, he was far from breaking the record for nominations to the chopping block in the history of the rural reality show.

Manager's defense and production's stance

Serginho's manager, Dino Boyer, was interviewed by CNN Brasil and denied that Sergio had been cut from the show due to the harassment case against Luiza Ambiel. He stated, “He left the show at the time due to back pain. And, in fact, he already has this problem and entered 'A Fazenda' medicated; he received an injection for the pain there.” The manager classified Ambiel's accusation as false and stated, “I have already contacted my legal team, who are taking all appropriate measures regarding this woman's accusation.” He also added that “false accusations harm women who are genuinely harassed in Brazil every day.”

Participants' reaction and mutual support

Luiza said she didn't contact the police at the time because of the actor's wife's pregnancy. “I didn't speak up because they told me his wife was pregnant; that weighed on me. That he wasn't well, that he might do something to himself; that also weighed on me. It was a cool reality show, it would have been a scandal. Since the production removed him from the program because of that episode, I felt respected.”

She added that she chose not to take the case to court, but now, upon seeing Bruna's account, she realizes that “for me, that never remained in the past.” “I see Bruna going through this… I know exactly what she's feeling. He really does that; he did it on 'Made In Japão'. Once he asked for a foot massage, I did it, and he got 'in that situation',” she said.

Current perspective on “A Fazenda”

With the controversy involving Serginho Hondjakoff, the production of 'A Fazenda' has already received questions about the participant's history. Actress Luiza stated that she “is doing her part not to leave Bruna alone.” The case reignited the debate about sexual harassment in reality shows and the need to pay attention to complaints, even when there are conflicting versions.

With information from UOL, R7, CNN Brasil.

Source: UOL, R7, CNN Brasil

#Serginho Hondjakoff#Luiza Ambiel#Made In Japão#A Fazenda#Sexual harassment
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