Naty Potira, Influencer and Santos Fan, Dies at 39

Influencer Naty Potira, known for her content about Santos FC, passed away at 39 on September 26, 2026. She had battled cervical cancer, diagnosed in September 2023, and even announced in March 2024 that she was cured, before resuming treatment in 2024 after the discovery of a metastasis.

Neymar Supports Fan During Treatment

During Naty's treatment, Neymar sent videos of support and, in May, personally delivered a Santos jersey to the influencer at the Neo Química Arena. The jersey bore the dedication: “To Naty Potira, a big kiss, warrior, I wish you all the best. Neymar Jr.” In August, the player sent another message after Santos' 1-0 victory over Corinthians.

Wake Held at Torcida Jovem's Court

Naty's wake was held at the Torcida Jovem do Santos court in São Paulo, from 9 AM to 1 PM, open to the public from 10 AM. The cremation ceremony took place at 2 PM at the Vila Alpina Crematorium. Santos FC's publication highlighted that the influencer was “a flight attendant who always exalted her love for Peixão (the Big Fish, a nickname for Santos)” and that her charisma made her popular among the Santos nation.

Social Media Influence and Awareness

With over 450,000 followers, Naty used her visibility to raise awareness about cancer and participated in Pink October campaigns. She was also an ambassador for Paulistão in 2026 and produced content reacting to games and humorous videos about Santos.

Club and Public Reaction

Santos FC mourned her passing, posting on their social media: “It is with great sadness that Santos FC announces the passing of our eternal fan, Naty Potira. Her incomparable charisma and incredible friendliness made her very popular among the Santos nation.” Neymar, on his social media, left a final message: “Rest in peace! Cheer for us from up there.”

With information from G1, UOL, Estadão.