2026 Election Jingles Blend Funk, Rock, and Sertanejo

Presidential campaigns bet on different musical styles and messages to attract voters in the race.

The first campaign jingles from candidates for the presidency of Brazil in 2026 bring together rhythms ranging from carioca funk to rock. The advertisements reveal the strategies and messages that each candidate seeks to convey to voters in the race.

Lula's journey to a funk beat

The campaign jingle seeking a fourth term for President Luiz Inácio Lula da Silva is a version of "Rap do Silva," a classic of carioca funk. The lyrics highlight Lula's history as a worker, recalling his migration from the northeastern hinterlands to work in São Paulo. The video features real images of the president's childhood, speeches from the major ABC metalworkers' strikes in the 1970s, and moments from his presidencies, avoiding direct mentions of opponents.

A bet on faith and hope

Senator Flávio Bolsonaro is betting on a discourse focused on faith, hope, and courage. Set to a sertanejo rhythm, the song launching his candidacy does not directly criticize opponents and seeks to promote a sense of national pride. The initiative is part of a strategy to soften the senator's public image and counter distrust from a segment of voters.

Public safety and courage

Ronaldo Caiado's campaign jingle features the refrain "this guy is Caiado" and focuses on the image of a courageous politician who fights for the people. The central themes of the advertisement include combating crime, improving healthcare and education, and highlighting Caiado's career as a doctor.

Rock and an opposition tone

Renan Santos's campaign jingle features artificial intelligence-developed illustrations in an anime style and is performed by his band in a rock rhythm. The message adopts an opposition tone toward the Workers' Party (PT) and addresses public safety from the perspective of the average citizen, with a tone that seeks to channel anti-establishment sentiment.

Criticism and satire in the race

Among the candidates, Romeu Zema presents a jingle in a parody format with a satirical tone and direct opposition to the PT and President Lula. The lyrics suggest that the president should leave politics and claim that PT administrations caused financial crises, while describing Zema as the strongman of Minas Gerais.

With information from Poder360, Gazeta do Povo.