Jacy Falls in Tunnel and Club Turns Incident into Advertising Campaign

In the match where Coritiba beat Chapecoense 2 × 1, defender Jacy fell into the stadium’s tunnel while leaping over the celebration board. The accident halted his participation in the second half and generated widespread coverage on sports news networks.

Jacy’s Fall in the Couto Pereira Tunnel

Jacy, captain and defender for Coritiba, scored a header and, in celebration, attempted to jump over the advertising board located near the tunnel leading to the locker rooms. The player did not notice the ditch present in the structure and fell, sustaining ankle and back pain. Due to the impact, he was substituted early in the second half.

Mondeléz Brazil’s Advertising Response

While the incident was still fresh, Coritiba signed an advertising contract with Mondeléz Brazil for the upcoming match against Corinthians scheduled for Sunday, 23. The campaign, featuring the Bis chocolate brand, uses the same area where Jacy and, previously, striker Joel (in 2014) fell while celebrating goals. The ad displays the phrase “Caution: Abyss” next to the Bis logo, playing on the event.

Impact on the Club and the Player

Despite the fall, Jacy returned to training the following week and showed no serious complications. Coritiba, meanwhile, capitalized on the situation to generate extra revenue by turning the episode into a marketing opportunity. The club was also remembered nationally and internationally for the unusual incident.

History of Falls at Coritiba

The Jacy incident was not the first involving the celebration board at Couto Pereira. In 2014, striker Joel also leapt the same board and disappeared from the cameras after falling into the tunnel. The similarity between the two episodes reinforced the club’s decision to place a “Caution, Hole” warning in the area to prevent future occurrences.

Repercussions in Brazilian Football

The Jacy case entered the list of episodes where excessive celebrations resulted in injuries. Gazeta de São Paulo notes that in recent years, other players – such as Kesley from Grêmio Prudente and Peter Biaksangzuala from India – also suffered serious injuries attempting acrobatics or jumps during celebrations. The episode underscores the need for vigilance regarding the environment surrounding the celebration area.

With information from Banda B, Diário Gaúcho, Gazeta de São Paulo.